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FREE ARTICLES
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article in your creative association newsletter, magazine, or
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www.MyCreativeBiz.com website link.
How to Create A Marketing Sales
Flyer
for Your Creative Services
Flyers (or
"one-sheets" as they are also known because you
are using one sheet of paper) are great ways to
market: they are inexpensive to print and can
convey a lot of information if they are designed
and written well.
Since people read from left to right, place an
eye-catching graphic such as a photo of a house
you've staged, in the upper left corner of the
page. Do not put your logo in the left corner.
Your logo, if you have one, belongs in the lower
right corner with your contact information as it
will be the last place people read on the page.
The page should also include:
-
A catchy headline at the very top of the page (like
newspapers have) enticing people to pick up the one-sheet
and read more.
-
Three or five (odd numbers are best) value testimonials from
clients (for more on testimonials read this article:
http://www.mycreativebiz.com/art_testimonials.htm)
-
Several bulleted items (an odd number of items is best) that
explain the BENEFITS of working with you. (Ex. increase
resale value of home.)
-
A short, two or three sentence description of your company
or your background.
-
Lots of "white space." Do not pack every open inch of the
page with information. A great one-sheet is simple and
easy-to-read. There are no lengthy paragraphs or heavy
sentences.
Most one-sheets are divided
into two columns, with one giant headline across the top. The
left side of the sheet contains the graphic, descriptive 2-3
sentence bio, and testimonials. The right side usually has
bulleted benefits and contact information. It's that simple.
Just make sure you are focusing on the BENEFITS to the potential
client and your one-sheet will be great!
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