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FREE ARTICLES
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article in your creative association newsletter, magazine, or
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www.MyCreativeBiz.com website link.
Do You Value Yourself Enough
to Make Money?
There is a paradox in
business based on value. Essentially,
if you don't value yourself enough to invest
in your company and invest in your personal
learning, then you won't be able to convince
your clients that they should value you
enough to hire you for the amount you are
worth.
Interesting, eh?
Business owners who invest
in more than just their craft and really
learn about the business side of their
businesses are usually able to charge higher
fees, have better clients, work fewer hours,
and have more successful companies overall.
So, how do you figure out how and where to
spend your time and money when it comes to
investing in your business?
1) Invest in the things
you need to know as well as the things you
want to know.
Make sure you attend
programs and read books that cover business
subjects like finance, marketing, and sales
in additional to topics that are industry
specific. You may have started your
photography business for example because you
like and are good at photography. If
you don't know how to charge and make money
for your photography skills then you don't
have a business, you have a hobby. Try
to take classes that help you really
stretch, learn, and build your business.
Learn how set yourself apart from others in
your industry and learn the skills you need
to be a healthy business.
2) Invest in
professional, industry specific
organizations.
Make sure to attend the
local and national professional industry
conferences and read industry publications
from organizations such as ASID, SALI, and
WPPI. If your local or national
organization isn't addressing business
issues you need, then contact the programs
chair for that organization and tell him or
her that you want business related topics.
These organizations are supposed to help
educate members on what they need to know to
be successful in that industry. Help
let the leaders know what you need to know.
3) Invest in additional
learning programs.
Check out additional
conferences, teleseminars, programs, and
other learning materials outside of your
direct industry that will help give you the
information you need to be successful.
Read fantastic and easy-to-read books by
business gurus such as
Seth
Godin's "The Purple Cow",
Malcolm Gladwell's "The Tipping Point"
and Michael
Gerber's "The E-Myth" and really broaden
your business brain. Check out
conferences such as
The
Faux Event and
The Business of Creativity for even more
learning opportunities.
4) Invest in yourself.
If you don't invest in
yourself, your clients won't either.
You first must believe that you are worthy
of continually learning, stretching, and
growing.
So, get out there and start
investing in yourself, in your company, and
in your future. You are worth it!
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